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COURTESY HYUnDAI 2.0
The challenge was thinking outside the box to sell cars or service, and creating an interactive game lured free organic traffic and directly resulted to a sold car & $1,000+ service ticket.
INNOVATING AUTO
VIRTUAL TEST DRIVE
Combatting consumers with a digital first mindset, I coded a virtual test drive landing page, a company first, that lets you test fit a new Hyundai in your driveway. Try it here.
BREAKING RECORDS
I strove to break all previous records by testing theories and executing strategy never seen before. Adding emojis to the service specials page increased time on page 25%, sending email campaigns past 7PM pushed open rate average to 40%+, and these are just a few examples.
Learning the most I could about my target market, I saw an influx in potholes in the region and capitalized by marketing our "Free Diagnosis" towards potential pothole damage to vehicles.
RELEVANT MARKETING
Learning the power of GIFs in our email marketing, I completely revolutionized our company email templates with designs that pushed the envelope such as this ->
DESIGN STRATEGY
During the 2020 Pandemic, all media spend was cut dry and Facebook went from an average of $5k/month to $500, with PPC following similar routes. In order to increase organically, the focus shifted to SEO. I was able to create over 5,000 SEO landing pages in the course of 3 months with several ranking #1 nationally for their search term. Using Schema to differentiate from the competition, I was able to feature snippets on several of my SEO pages for common search terms such as "2021 Genesis Oil Change".
SURVIVING
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