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IKONFITNESS
Tasked with marketing a newly designed
pull-up bar with no brand, no marketing budget, and no team, I took on the role at i-Blason to be the sole brand manager of this product.
THE BEGINNING
COMPETITIVE EDGE
Developing a SWOT analysis on our product, I noticed a gap in the marketplace for a pull-up bar marketed for full body workouts, and used this to my advantage by creating a free workbook guide to include in packaging.
CONTENT CREATOR
Given my background in the fitness industry, I created content for the pull-up bar and created social media from scratch ranging from Facebook, Instagram, Youtube, Reddit, etc.
#2 ON AMAZON
Using a combination of social media marketing, influencer marketing, and PPC on Amazon, I was able to throttle this product to the #2 best selling pull-up bar on Amazon within 3 months, beating out industry titans like Iron Gym and Perfect Fitness
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