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INFLUENCER MARKETING
As social media manager of i-Blason, I was tasked in creating an influencer marketing task force designed to bring the most influential creators in our industry to promote our latest products.
Orchestrating influencer content, creating brand guidelines, and tracking ROI were key to the success of the company's first influencer marketing program. A focus on YouTube and timing several influencer creatives for a launch resulted in 3x site traffic 3 months later.
Bold Initiative
Organic Relationships
With the increased brand awareness from our affiliate & influencer marketing, Supcase was contacted by NASCAR for an exclusive inside access to the Talladega race, where we then provided the Joe Gibbs Racing Team with our latest products and exchanged content on social channels.
Partnerships
In order to draw brand awareness in our home market for our products, I developed a relationship with Atlanta United in which we were able to orchestrate a brand sponsorship program with the Gwinnett Atlanta United soccer league.
Becoming an Influencer
After building the influencer marketing program for i-Blason, I took my talents to my own social channel in order to receive valuable 1st person insights into content creation and influencer strategy. I was able to catapult my account to over 20k followers and established a presence as a fitness influencer in the Metro Atlanta area under the pseudoname @inspiredbytherock.
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